Before any campaign can resonate, your brand needs to prove it has earned the right to be in the conversation. Check every statement that is genuinely true for your brand right now.
GO / NO-GO CHECK — You need at least 2 of 3 to proceed with confidence.
Be honest. This is the gate that determines everything that follows.
⚠ Proximity Gap Detected
Your brand has not yet met the minimum conditions for cultural proximity. The 16-question analysis will show you exactly where the gaps are — but know going in that the foundation needs work. You can still continue, but the results will reflect this.
Step 2 of 2
Analysis
Analysis Progress0%
01
Brief Scan
Rate each statement honestly. 1 = Not at all true · 5 = Completely true
Audience Definition
Our marketing is built around a specific cultural person — not just a demographic segment.
Not at all
Completely true
Cultural Truth
Our marketing is built on a truth about this culture — not an assumption about it.
Not at all
Completely true
Source of Insight
The people who shaped our strategy have lived experience with this culture — not just studied it.
Not at all
Completely true
Behavior Truth
We understand how this consumer actually behaves in this moment — not just what the data says about them.
Not at all
Completely true
02
Strategy Scan
Rate each statement honestly. 1 = Not at all true · 5 = Completely true
Channel Relevance
Our channels meet the consumer where they actually live — not where we are comfortable.
Not at all
Completely true
Earned Presence
Our brand has earned a visible presence in this culture — not just paid for one.
Not at all
Completely true
Cultural Continuity
Our cultural presence is consistent year-round — not just when the culture is trending.
Not at all
Completely true
Participation
This community has a genuine role in our marketing — not just an audience seat.
Not at all
Completely true
03
Creative Scan
Rate each statement honestly. 1 = Not at all true · 5 = Completely true
Cultural Filter
If we removed the cultural codes — the idea would still belong to this culture.
Not at all
Completely true
Belonging
This work feels like a brand belonging to the culture — not visiting it.
Not at all
Completely true
Cultural Authenticity
Our creative would feel authentic to someone who grew up inside this culture — not just someone who researched it.
Not at all
Completely true
Cultural Specificity
Our idea could not be swapped with any other culture and still work — it belongs to this one.
Not at all
Completely true
04
Activation Scan
Rate each statement honestly. 1 = Not at all true · 5 = Completely true
Community Input
This community shaped our work before it launched — they did not just review it.
Not at all
Completely true
Value Exchange
Our brand gives this community something of genuine value — beyond asking for their attention.
Not at all
Completely true
Activation Presence
Our brand shows up in cultural spaces with authenticity — not just paid placements.
Not at all
Completely true
Clarity Test
A Marketing Director could explain this activation in one sentence — without a paragraph of justification.
Not at all
Completely true
🔓
Your Score Is Ready
Enter your details to unlock your Cultural Proximity Score and full diagnosis. We'll also send it to your inbox so you can share it with your team.
1080™ Cultural Proximity Score
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/100
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Score by Scan
Brief
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Strategy
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Creative
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Activation
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⚡
Your Zone
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🎯
Diagnosis
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🔑
Priority Action
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🚪
Permission Gate
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Ready to Close the Gap?
This score tells you where you are. The full 1080™ Cultural Proximity Audit tells you exactly why — and builds the roadmap to close it. We go inside your strategy, your team, your agency relationships, and your cultural architecture.
